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I'm a
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<section class="about-podcaster" id="about">
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<label class="info">About Me</label>
<h2>Harshika (Hershey) Chadha</h2>
<h6>Lead Product Manager| Driving change with AI & Tech</h6>
<p>I’m passionate about harnessing the power of AI and data analytics to create seamless user experiences and drive business growth. My experience spans leading AI-powered product initiatives, ensuring compliance standards, and delivering risk-based consulting services to Fortune 500 clients. I thrive on transforming complex challenges into streamlined, user-centric solutions. I am also a dedicated advocate for women in tech, having established programs aimed at empowering and supporting women in the industry.</p>
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<div class="title wow animate__animated animate__fadeInLeft">Work Experience</div>
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<h5>Apr 2022 - Present</h5>
<p>Growth Natives</p>
<p><em>Seattle, WA</em></p>
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<h5>Lead Product Manager
</h5>
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<h5>Aug 2020 - Jan 2020</h5>
<p>Ernst & Young (EY)</p>
<p><em>San Francisco, CA & Vancouver, BC</em></p>
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<h5>Technology Risk Consultant
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<h5>Aug 2016 - May 2020</h5>
<p>San Jose State University</p>
<p><em>San Jose, CA</em></p>
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<h5>B.S. Business (Management Information Systems)
<span>GPA: 3.95</span>
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<li>Artificial Intelligence (AI)</li>
<li>Product Management</li>
<li>Digital Transformation</li>
<li>Marketing Strategy</li>
<li>Technology Consulting</li>
<li>Data Analytics</li>
<li>Compliance & Security</li>
<li>UI/UX</li>
<li>Machine Learning Applications</li>
<li>Women in Tech</li>
<li>Entrepreneurship</li>
<li>Leadership</li>
<li>Podcast Hosting</li>
<li>Travel (20+ Countries)</li>
<li>Animal Welfare</li>
<li>Personal Growth</li>
<li>Fitness & Wellness</li>
<li>Volunteering</li>
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<section class="latest-webinars" id="webinars">
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<h3>Latest <span>Webinars</span></h3>
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<div class="row"> <div class="latest-webinars-slider wow animate__animated animate__fadeInUp"> <div class="item"> <div class="latest-webinar-data"> <div class="post-img"><a href="https://diggrowth.com/webinar/the-ai-power-shift-can-chinas-deepseek-disrupt-openai-and-google/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2025/02/Decoding-the-AI-Landscape_-China-DeepSeek-and-the-Future-of-Tech-2.webp" width="512" height="285" alt="Decoding the AI Landscape_ China DeepSeek, and the Future of Tech"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>February 19, 2025</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/webinar/the-ai-power-shift-can-chinas-deepseek-disrupt-openai-and-google/" target="_blank">The AI Power Shift: Can China’s DeepSeek Disrupt OpenAI and Google?</a></h4> <p>The world of Artificial Intelligence is evolving at lightning speed, with major implications for business, technology, and global competition. This webinar delves into the latest developments, including the rise of DeepSeek AI and its impact. We explore China’s AI advancements, the ethical dilemmas of intellectual property and data privacy, and the growing influence of open-source models.
</p> <a class="custom-link" href="https://diggrowth.com/webinar/the-ai-power-shift-can-chinas-deepseek-disrupt-openai-and-google/" target="_blank">Watch Now <span class="arrow"></span></a> </div> </div> </div> <div class="item"> <div class="latest-webinar-data"> <div class="post-img"><a href="https://diggrowth.com/webinar/from-data-to-deals-how-abm-and-ai-are-transforming-b2b-marketing-in-2025/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2025/02/How-ABM-and-AI-Are-Transforming-B2B-Marketing-in-2025.webp" width="512" height="285" alt="How ABM and AI Are Transforming B2B Marketing in 2025"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>February 13, 2025</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/webinar/from-data-to-deals-how-abm-and-ai-are-transforming-b2b-marketing-in-2025/" target="_blank">From Data to Deals: How ABM and AI Are Transforming B2B Marketing in 2025</a></h4> <p>Is your B2B marketing strategy more like scattered data points than a clear path to revenue? It’s time to chart a new course toward data-driven deals and unprecedented growth. In this webinar, we’ll unveil the strategies and tactics that can transform your ABM approach with the power of AI.
</p> <a class="custom-link" href="https://diggrowth.com/webinar/from-data-to-deals-how-abm-and-ai-are-transforming-b2b-marketing-in-2025/" target="_blank">Watch Now <span class="arrow"></span></a> </div> </div> </div> <div class="item"> <div class="latest-webinar-data"> <div class="post-img"><a href="https://diggrowth.com/webinar/decoding-marketing-impact-navigating-data-challenges-in-360-degree-analytics/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2024/11/Decoding-Marketing-Impact_-Navigating-Data-Challenges-in-360-Degree-Analytics.webp" width="512" height="285" alt="Decoding Marketing Impact_ Navigating Data Challenges in 360-Degree Analytics"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>November 29, 2024</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/webinar/decoding-marketing-impact-navigating-data-challenges-in-360-degree-analytics/" target="_blank">Decoding Marketing Impact: Navigating Data Challenges in 360-Degree Analytics</a></h4> <p>Are you ready to unlock the full potential of your marketing efforts? Join us for a transformative webinar where we’ll explore the art and science of 360-degree analytics. Learn how to navigate complex data landscapes, identify critical insights, and make data-driven decisions that drive business growth.
</p> <a class="custom-link" href="https://diggrowth.com/webinar/decoding-marketing-impact-navigating-data-challenges-in-360-degree-analytics/" target="_blank">Watch Now <span class="arrow"></span></a> </div> </div> </div> <div class="item"> <div class="latest-webinar-data"> <div class="post-img"><a href="https://diggrowth.com/webinar/sync-or-swim-navigating-the-rough-seas-of-marketing-sales-alignment/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2024/11/Sync-or-Swim-Navigating-the-Rough-Seas-of-Marketing-Sales-Alignment.webp" width="512" height="285" alt="Sync or Swim Navigating the Rough Seas of Marketing & Sales Alignment"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>November 7, 2024</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/webinar/sync-or-swim-navigating-the-rough-seas-of-marketing-sales-alignment/" target="_blank">Sync or Swim: Navigating the Rough Seas of Marketing & Sales Alignment</a></h4> <p>Are your marketing and sales teams more like ships passing in the night than a well-oiled machine? It’s time to chart a new course toward unprecedented business growth. In this webinar, we’ll unveil the strategies and tactics that can transform your marketing and sales departments into a unified force.
</p> <a class="custom-link" href="https://diggrowth.com/webinar/sync-or-swim-navigating-the-rough-seas-of-marketing-sales-alignment/" target="_blank">Watch Now <span class="arrow"></span></a> </div> </div> </div> <div class="item"> <div class="latest-webinar-data"> <div class="post-img"><a href="https://diggrowth.com/webinar/the-human-touch-2-0-leveraging-ai-for-deeper-more-meaningful-sales/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2024/07/The-Human-Touch-2.0-Leveraging-AI-for-Deeper-More-Meaningful-Sale.webp" width="512" height="285" alt="The Human Touch 2.0 Leveraging AI for Deeper, More Meaningful Sale"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>July 23, 2024</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/webinar/the-human-touch-2-0-leveraging-ai-for-deeper-more-meaningful-sales/" target="_blank">The Human Touch 2.0–Leveraging AI for Deeper, More Meaningful Sales</a></h4> <p>The world of sales is undergoing a fascinating transformation. Human touch has always been essential, but what if there was a way to supercharge your sales skills in today’s data-driven environment?
</p> <a class="custom-link" href="https://diggrowth.com/webinar/the-human-touch-2-0-leveraging-ai-for-deeper-more-meaningful-sales/" target="_blank">Watch Now <span class="arrow"></span></a> </div> </div> </div> <div class="item"> <div class="latest-webinar-data"> <div class="post-img"><a href="https://diggrowth.com/webinar/demand-gen-2024-techniques-strategies-for-creating-and-generating-demand/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2024/05/Demand-Gen-2024_-Techniques-_-Strategies-for-Creating-and-Generating-Demand-_11_.webp" width="512" height="285" alt="Demand-Gen-2024_-Techniques-_-Strategies-for-Creating-and-Generating-Demand-"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>May 27, 2024</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/webinar/demand-gen-2024-techniques-strategies-for-creating-and-generating-demand/" target="_blank">Demand Gen 2024: Techniques & Strategies for Creating and Generating Demand</a></h4> <p>Is your B2B demand generation strategy stuck in neutral? Harness the power of data for hyper-targeted campaigns, optimized lead nurturing, and accelerated conversions. Gain the edge with data-driven dominance and leave your competition behind.
</p> <a class="custom-link" href="https://diggrowth.com/webinar/demand-gen-2024-techniques-strategies-for-creating-and-generating-demand/" target="_blank">Watch Now <span class="arrow"></span></a> </div> </div> </div> <div class="item"> <div class="latest-webinar-data"> <div class="post-img"><a href="https://diggrowth.com/webinar/google-search-engine-talk-seo-explained/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2024/03/Google-Search-Engine-Talk_-SEO-Explained-10.png" width="512" height="285" alt=""> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>March 22, 2024</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/webinar/google-search-engine-talk-seo-explained/" target="_blank">Google Search Engine Talk: SEO Explained</a></h4> <p>Discover the fascinating journey of SEO, from historical milestones like Panda to the Hummingbird update, the current focus on quality content and EAT principles.
</p> <a class="custom-link" href="https://diggrowth.com/webinar/google-search-engine-talk-seo-explained/" target="_blank">Watch Now <span class="arrow"></span></a> </div> </div> </div> <div class="item"> <div class="latest-webinar-data"> <div class="post-img"><a href="https://diggrowth.com/webinar/the-complexity-of-the-martech-stack-and-justifying-roi/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2024/03/The-Complexity-of-the-MarTech-Stack-and-Justifying-ROI.png" width="512" height="285" alt="The Complexity of the MarTech Stack and Justifying ROI"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>March 12, 2024</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/webinar/the-complexity-of-the-martech-stack-and-justifying-roi/" target="_blank">The Complexity of the MarTech Stack and Justifying ROI</a></h4> <p>Often a towering edifice of tools and platforms, the MarTech stack promises to revolutionize how you reach your audience.
</p> <a class="custom-link" href="https://diggrowth.com/webinar/the-complexity-of-the-martech-stack-and-justifying-roi/" target="_blank">Watch Now <span class="arrow"></span></a> </div> </div> </div> </div></div> </div>
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<section class="latest-podcasts" id="podcasts">
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<div class="row"> <div class="latest-post-slider wow animate__animated animate__fadeInUp"><div class="col-md-3"> <div class="item"> <div class="latest-podcasts-data"> <div class="post-img"><a href="https://diggrowth.com/podcast/unlock-peak-efficiency-the-ai-automation-revolution-for-your-business/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2025/03/Unlock-Peak-Efficiency-The-AI-Automation-Revolution-for-Your-Business.webp" width="512" height="285" alt="Unlock Peak Efficiency The AI Automation Revolution for Your Business"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>March 13, 2025</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/podcast/unlock-peak-efficiency-the-ai-automation-revolution-for-your-business/" target="_blank">Unlock Peak Efficiency: The AI Automation Revolution for Your Business</a></h4> <p>Links and Resources The AI Power Shift: Can China’s DeepSeek Disrupt OpenAI and Google? The OpenAI Shake-Up: Navigating Success with DiGGrowth’s Hybrid Approach The Role of AI and ML in Marketing Analytics Transcript 0:11: So welcome back to the revenue focused marketer where we discuss anything and everything related to marketing as well as data.… Continue reading Unlock Peak Efficiency: The AI Automation Revolution for Your Business
</p> <a class="custom-link" href="https://diggrowth.com/podcast/unlock-peak-efficiency-the-ai-automation-revolution-for-your-business/" target="_blank">Listen Now <span class="arrow"></span></a> </div> </div> </div></div><div class="col-md-3"> <div class="item"> <div class="latest-podcasts-data"> <div class="post-img"><a href="https://diggrowth.com/podcast/ai-marketing-mastery-from-no-code-to-customer-journeys/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2025/03/AI-Marketing-Mastery-From-No-Code-to-Customer-Journeys.webp" width="512" height="285" alt="AI Marketing Mastery From No-Code to Customer Journeys"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>March 7, 2025</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/podcast/ai-marketing-mastery-from-no-code-to-customer-journeys/" target="_blank">AI Marketing Mastery: From No-Code to Customer Journeys</a></h4> <p>The marketing landscape is transforming rapidly with AI. This podcast explores the intersection of AI and marketing, covering no-code technology, ethical considerations, and evolving customer journeys. Discover how AI reshapes media buying, B2B sales, SEO, and personalization. Join Xan Hong as he talks about AI’s democratization of technology, its impact on roles, ethical dilemmas, and the need for marketers to adapt.
</p> <a class="custom-link" href="https://diggrowth.com/podcast/ai-marketing-mastery-from-no-code-to-customer-journeys/" target="_blank">Listen Now <span class="arrow"></span></a> </div> </div> </div></div><div class="col-md-3"> <div class="item"> <div class="latest-podcasts-data"> <div class="post-img"><a href="https://diggrowth.com/podcast/ai-powered-marketing-and-pr-leveling-the-playing-field-for-small-businesses/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2025/02/AI-Powered-Marketing-and-PR-Leveling-the-Playing-Field-for-Small-Businesses.webp" width="512" height="285" alt="AI-Powered Marketing and PR Leveling the Playing Field for Small Businesses"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>February 20, 2025</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/podcast/ai-powered-marketing-and-pr-leveling-the-playing-field-for-small-businesses/" target="_blank">AI-Powered Marketing and PR: Leveling the Playing Field for Small Businesses</a></h4> <p>More From Our Content Repertoire Unveiling the Power of Marketing Intelligence Data: A Catalyst for Informed Decisions How AI will EEAT traditional SEO? The Human Touch 2.0–Leveraging AI for Deeper, More Meaningful Sales Transcript 0:02: Hello and welcome everyone to another episode of the revenue Focused marketer where we discuss anything and everything related to… Continue reading AI-Powered Marketing and PR: Leveling the Playing Field for Small Businesses
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</p> <a class="custom-link" href="https://diggrowth.com/podcast/how-ai-will-eeat-traditional-seo/" target="_blank">Listen Now <span class="arrow"></span></a> </div> </div> </div></div><div class="col-md-3"> <div class="item"> <div class="latest-podcasts-data"> <div class="post-img"><a href="https://diggrowth.com/podcast/mind-the-gap-mastering-sales-ready-marketing-and-team-alignment/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2024/11/Mind-the-Gap-Mastering-Sales-Ready-Marketing-and-Team-Alignmen5.webp" width="512" height="285" alt="Mind the Gap Mastering Sales Ready Marketing and Team Alignmen5"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>November 5, 2024</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/podcast/mind-the-gap-mastering-sales-ready-marketing-and-team-alignment/" target="_blank">Mind the Gap: Mastering Sales-Ready Marketing and Team Alignment</a></h4> <p>In today’s competitive business landscape, the alignment between marketing and sales departments is crucial for achieving sustainable growth. However, miscommunication and lack of coordination can lead to missed opportunities, decreased revenue, and a fragmented customer experience. Are you tired of watching your marketing and sales teams drift apart like ships in the night, their efforts misaligned and their impact diminished? Join us as we explore strategies to bridge the gap between marketing and sales, ensuring that your teams are working together seamlessly to achieve your business goals.
</p> <a class="custom-link" href="https://diggrowth.com/podcast/mind-the-gap-mastering-sales-ready-marketing-and-team-alignment/" target="_blank">Listen Now <span class="arrow"></span></a> </div> </div> </div></div><div class="col-md-3"> <div class="item"> <div class="latest-podcasts-data"> <div class="post-img"><a href="https://diggrowth.com/podcast/navigating-new-product-development-strategies-and-ai-insights/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2024/07/Navigating-New-Product-Development_-Strategies-and-AI-Insights-1.webp" width="512" height="285" alt="Navigating New Product Development_ Strategies and AI Insights"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>July 31, 2024</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/podcast/navigating-new-product-development-strategies-and-ai-insights/" target="_blank">Navigating New Product Development: Strategies and AI Insights</a></h4> <p>In today’s dynamic marketplace, innovation is no longer a luxury—it’s an imperative. Yet, successfully navigating the complexities of new product development can feel like traversing a labyrinth blindfolded. Traditional methods, while valuable, often lack the precision and foresight needed to guarantee a product’s success.
</p> <a class="custom-link" href="https://diggrowth.com/podcast/navigating-new-product-development-strategies-and-ai-insights/" target="_blank">Listen Now <span class="arrow"></span></a> </div> </div> </div></div><div class="col-md-3"> <div class="item"> <div class="latest-podcasts-data"> <div class="post-img"><a href="https://diggrowth.com/podcast/data-driven-design-personalizing-content-for-target-audiences/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2024/06/data-driven-design-personalizing-content-for-target-audiences.webp" width="512" height="285" alt="data-driven-design-personalizing-content-for-target-audiences"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>June 24, 2024</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/podcast/data-driven-design-personalizing-content-for-target-audiences/" target="_blank">Data-Driven Design: Personalizing Content for Target Audiences</a></h4> <p>At the cutting edge of design innovation, where data reigns supreme, we invite you to explore the transformative power of data in shaping creative experiences. In today’s fast-paced digital world, understanding the audience is key to crafting compelling experiences. This podcast delves deep into the intersection of data and design, revealing how analyzing user behavior, demographics, and preferences can revolutionize the creative process.
</p> <a class="custom-link" href="https://diggrowth.com/podcast/data-driven-design-personalizing-content-for-target-audiences/" target="_blank">Listen Now <span class="arrow"></span></a> </div> </div> </div></div><div class="col-md-3"> <div class="item"> <div class="latest-podcasts-data"> <div class="post-img"><a href="https://diggrowth.com/podcast/demand-gen-2024-techniques-strategies-for-creating-and-generating-demand/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2024/06/Demand-Gen-2024_-Techniques-Strategies-for-Creating-and-Generating-Demands.webp" width="512" height="285" alt="Demand Gen 2024_ Techniques & Strategies for Creating and Generating Demands"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>June 7, 2024</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/podcast/demand-gen-2024-techniques-strategies-for-creating-and-generating-demand/" target="_blank">Demand Gen 2024: Techniques & Strategies for Creating and Generating Demand</a></h4> <p>Is your B2B demand generation strategy stuck in neutral? Harness the power of data for hyper-targeted campaigns, optimized lead nurturing, and accelerated conversions. Gain the edge with data-driven dominance and leave your competition behind.
</p> <a class="custom-link" href="https://diggrowth.com/podcast/demand-gen-2024-techniques-strategies-for-creating-and-generating-demand/" target="_blank">Listen Now <span class="arrow"></span></a> </div> </div> </div></div><div class="col-md-3"> <div class="item"> <div class="latest-podcasts-data"> <div class="post-img"><a href="https://diggrowth.com/podcast/pioneering-women-in-tech-driving-digital-change-and-gen-ai-revolution/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2024/03/Pioneering-Women-in-Tech.webp" width="512" height="285" alt="Pioneering Women in Tech"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>March 8, 2024</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/podcast/pioneering-women-in-tech-driving-digital-change-and-gen-ai-revolution/" target="_blank">Pioneering Women in Tech: Driving Digital Change and Gen AI Revolution</a></h4> <p>Join Robin as she shares her journey with digital transformation, explores the pivotal role of Gen AI in driving technological advancements, and uncovers barriers faced by women in the tech industry. This episode of “The Revenue Focused Marketer” explores the digital world, the potential of emerging technologies, and how women can become pioneers of this digital landscape
</p> <a class="custom-link" href="https://diggrowth.com/podcast/pioneering-women-in-tech-driving-digital-change-and-gen-ai-revolution/" target="_blank">Listen Now <span class="arrow"></span></a> </div> </div> </div></div><div class="col-md-3"> <div class="item"> <div class="latest-podcasts-data"> <div class="post-img"><a href="https://diggrowth.com/podcast/data-driven-mastery-the-crucial-role-of-business-intelligence-in-contributing-success-to-marketing-campaigns/" target="_blank"> <img src="https://diggrowth.com/wp-content/uploads/2023/12/The-Crucial-Role-of-Business-Intelligence-in-Contributing-Success-to-Marketing.webp" width="512" height="285" alt="The Crucial Role of Business Intelligence in Contributing Success to Marketing"> </a></div> <div class="publishing-info"> <div class="date"> <img src="https://diggrowth.com/wp-content/uploads/2024/12/calendar-day.svg" alt=""> <span>December 19, 2023</span> </div> </div> <div class="post-data-info"> <h4><a href="https://diggrowth.com/podcast/data-driven-mastery-the-crucial-role-of-business-intelligence-in-contributing-success-to-marketing-campaigns/" target="_blank">Data-Driven Mastery: The Crucial Role of Business Intelligence in Contributing Success to Marketing Campaigns.</a></h4> <p>Business Intelligence (BI) is a key element that brings together things like being ethical with data, keeping information private, and using practical plans to achieve success.
In this podcast, Emily, a BI analyst at Google, talks about the important role BI plays in marketing, including things like making sure your data is good, keeping track of the revenue earned, and much more.
</p> <a class="custom-link" href="https://diggrowth.com/podcast/data-driven-mastery-the-crucial-role-of-business-intelligence-in-contributing-success-to-marketing-campaigns/" target="_blank">Listen Now <span class="arrow"></span></a> </div> </div> </div></div> </div></div>
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<h2>Excels in Delivering <br /><span>Outstanding Results Consistently</span></h2>
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<p>As a dedicated Product Manager, Harshika excels in delivering outstanding results consistently. She also hosts a podcast to lift mindshare and she’s interviewed me and several other experts from a wide range of companies. Harshika is a proud DEI champion for women and she has done extensive work globally. She has worked in the US, Canada, India, and over the past 3 years, lived as a digital nomad in 20+ countries. And she founded a Women in Tech program and has implemented multiple programs to support women. Her technical expertise, strategic thinking, global leadership experience, and drive is what makes her a star performer!</p>
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<p> Business Intelligence Analyst II, Google</p>
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<p>Harshika is a very talented young woman who is passionate about making a difference in whatever she does. Great as an individual contributor and as a team member. She is strategic in her approach and is always thinking ahead. As a product manager and marketer she invests herself in not just understanding the product but the target market and the personas as well.
Methodical and detail oriented in her approach she is always focused on doing the best.</p>
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<p>Aside from being a top student, Hershey has the maturity and professional skills to develop a vision and marshal her team to make it happen. She infuses her work with heart -- fully committing to each of her endeavors and keeping her eye on the bigger issues such as the social and ethical implications of the work she is doing. She is a strong advocate for women's issues and has furthered our efforts to build connections with women leaders in our local industry. She represents the best of her generation and I trust that she will contribute significantly at her chosen career but also at the societal and global arenas.</p>
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